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TikTok is just part of the problem

By Bloomberg Businessweek
2024-03-20



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By passing a bill that could ban video-sharing app TikTok in the US, the House of Representatives took one of the most aggressive legislative moves the country has seen during the social media era. Many lawmakers who opposed the bill want to think bigger. “We need to address data privacy across all social networks, including American companies like Meta and X, through meaningful regulation that protects freedom of expression,” said Wisconsin Democrat Mark Pocan in a post on X after he voted against the bill. “Not just single out one platform.”

The bill, which would force China’s ByteDance Ltd. to give up its stake in TikTok as a condition of continuing to operate in the US, now heads to the Senate. All signs are the legislation will have a harder time there than it did in the House. Some senators have already said the best way to design TikTok legislation that will stand up to legal challenges is to set rules about data privacy for the entire tech industry, an idea that’s been kicking around Washington for years without ever getting particularly close to becoming law.

TikTok, which declined to comment, has argued that industrywide rules are the best solution, and that it has invested significantly to protect personal data and audit its operations for doing so. It also pushed the idea of such rules in recent meetings with officials, according to a person familiar with those discussions who wasn’t authorized to speak publicly. ByteDance has spent $21 million on federal lobbying since its first disclosure in late 2019.

US intelligence officials for years have been telling Congress that Chinese control of TikTok is such a dire threat that a ban is justified. Former President Donald Trump tried to ban it. President Joe Biden rescinded Trump’s executive orders proposing a blanket ban, but he also signed a law in late 2022 prohibiting the app on government devices. More than 30 states have passed their own laws to do the same. Montana lawmakers passed a complete ban on TikTok in the state, but the law is tied up in court.

Trump may have changed his mind recently, but TikTok’s critics point to several problems with the app. For more on their reasons and the ways to legislation could to address them, read Anna Edgerton and Alex Barinka’s story: Congress Should Think Bigger Than TikTok Ban, Tech Critics Say

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